VF
04
Marketing
Design
Digital ads and promotional assets that drive engagement and align with brand strategy.
Hi, I’m

VLAD
FILON

User Experience Designer
APPROACH

For years, I have been optimising customer and user experiences through three distinct lenses: commercial context (MBA), human-computer interaction (MSc in HCI, 2026), and a deep passion for visual design.

01
UX/UI &
Web Design
Responsive websites, landing pages and digital interfaces — from user flows and wireframes to polished, interactive experiences optimised for real users and business goals.
02
Brand
Identity
Professional visual identities and logos that build trust and market presence.
03
Business-Driven
Design
Grounding product decisions in commercial realities to ensure design choices drive measurable growth.
Vlad Filon
Try building your own balance in Composition with Red, Yellow, and Blue Drag, resize or arrow-key the blocks

Selected Work

PORTFOLIO
01
Mocktail Finder
A React Native app to find, save and create alcohol-free drink recipes.
ROLE
UX/UI Designer & React Native Developer · UX Writer
TOOLS
Figma, React Native
KEY FEATURES
Discovery, search & filters, recipe details, favourites, add-your-own with live validation, light & dark mode.
Mobile app 2026 READ →
02
Tverdokhlib Running Team
Logo and visual identity system for a running club.
ROLE
Brand, Logo & Graphic Designer
TOOLS
Illustrator, Photoshop, Figma
KEY FEATURES
Primary logo, emblem, compact mark, colour & type system, clear-space rules, social adaptation, merch mockups.
Brand identity 2025 READ →
03
Race Planner
Mobile app concept for discovering and registering for running events.
ROLE
UX/UI Designer · UX Writer
TOOLS
Figma, FigJam / Lucidchart, Photoshop / Illustrator
KEY FEATURES
User research, competitor analysis, race discovery, event details, sign-in & registration, phone verification, password recovery.
Mobile app 2024 READ →
04
Bookworm Community
A community platform for book lovers — explore books, write reviews, manage shelves and get personalised recommendations.
ROLE
UX/UI Designer
TOOLS
Figma, Illustrator, Photoshop, Trello
KEY FEATURES
Research, survey, interviews, persona, JTBD, prioritisation matrix, customer journey, user flow, homepage, registration, profile, book library, friends, 404, usability testing, typography & iconography.
Web platform 2024 READ →
05
Language Course Landing
Responsive landing page for English language courses.
ROLE
Web Designer · UX Writer
TOOLS
Figma, Photoshop / Illustrator
KEY FEATURES
Hero, UI kit, course packages, teacher profiles, application form, testimonials, responsive layout, clear CTA.
Landing page 2025 READ →
06
IT Smart School
SaaS dashboard concept for an IT-education platform — performance, attendance, scheduling and progress in one structured system.
ROLE
UX/UI Designer
TOOLS
Figma, Illustrator, Photoshop
KEY FEATURES
Student & teacher dashboards, calendar system, performance tracking, attendance overview, scheduling, personas, modular grid, interface hierarchy, colour system.
SaaS dashboard 2024
07
Maria Prymachenko Landing
A landing page for a charity auction of Maria Prymachenko's paintings in support of the Armed Forces of Ukraine — bold folk-art visual language.
ROLE
Web & UI Designer
TOOLS
Figma, Illustrator, Photoshop
KEY FEATURES
Folk-art-inspired style, Kyiv Type Sans & Serif, adaptive layouts, donation-focused hero, painting presentation, registration flow, contact section, 404, Ukrainian cultural identity.
Landing page 2024
08
Pharmacy Brand System
Strategic branding for a Ukrainian pharmacy — sustainability, trust and social responsibility across physical and digital touchpoints.
ROLE
Brand Identity & Graphic Designer · Brand Marketer
TOOLS
Illustrator, Photoshop, Figma, Trello
KEY FEATURES
Market research, customer journey, sustainability positioning, naming logic, logo construction, colour psychology, typography, clear-space rules, advertising & signage mockups, merch, brand-consistency & misuse rules.
Brand identity 2021 READ →
09
Pharmacy Prescription Reservation
A reservation flow letting pharmacy customers find medicine, check availability and reserve products for in-store pickup — connecting online behaviour with real pharmacy operations.
ROLE
Customer Experience & Service Flow Designer
TOOLS
FigJam / Miro, Google Sheets
KEY FEATURES
Medicine search, availability check, pharmacy selection, prescription handling, reservation-form logic, pickup confirmation, customer notifications, repeat-order scenario, error & empty states, staff-side service considerations.
Service design 2022
10
MARI CRM
MARI — Metrics, Analytics, Reports & Innovations: a modern marketing-analytics SaaS with reporting, dashboards and responsive landings.
ROLE
UX/UI & Web Designer · UX Writer
TOOLS
Relume, Figma, AI copywriting, Photoshop
KEY FEATURES
SaaS positioning, dashboard concept, wireframes, UI kit, responsive landings, pricing, blog / resources, usability findings.
SaaS platform
NAME
Vladyslav — Vlad, for short.
LOCATION

I love travelling the world, but right now I’m based in Dublin, Ireland.

By the way, you’re from my desk. The distance could be long or short, but for great projects, it doesn’t exist.

* roughly, based on your IP address
OUTSIDE WORK

Running and swimming keep me sane and reset my brain — and my wife is right there for most of it. The full story is just below.

ART

I look for inspiration in art. Sometimes I just pick up the brushes and start my therapy — painting bad paintings and giving them to my loved ones, even when they resist.

I’m a cat person. My cat My cat
BEYOND THE DESK

Off the screen, I chase finish lines.

Three open goals keep me moving — or at least keep me tired: run all six World Marathon Majors, break three hours (the clock disagrees, so far), and swim the Strait of Gibraltar before common sense talks me out of it. Pick an event — see the time and the finish-line photo where I look anything but happy.

WORLD MARATHON MAJORS
2 / 6 DONE
Tokyo—:—:—
Boston—:—:—
London3:04:14
Berlin—:—:—
Chicago3:24:20
New York—:—:—
THE SUB-3 PROJECT
GOAL · 3:00:00
LONDON
3:04:14
CHICAGO
3:24:20

The red line is sub-3:00:00. London — my best — sits 4 min 14 sec short of it.

OPEN WATER
GOAL · GIBRALTAR 22 KM
LAKE ORTA
14.5 KM

14.5 km across Lake Orta, Italy in 04:16:40 — my longest swim yet. Gibraltar is 7.5 km further.

London Marathon — with my wife Chicago Marathon finish
Oceanman Lago d’Orta Lake Orta open water
NOW SHOWING
LONDON MARATHON · PB
03:04:14
4 min 14 sec from the three-hour wall.
CHICAGO MARATHON
03:24:20
LAKE ORTA, ITALY · OPEN WATER
14.5 KM04:16:40
It’s really just for fun.
VOLUNTEERING & FUNDRAISING

I run for more than a finish line.

Alongside design, I volunteer and raise funds for causes close to me. My fundraising page is open right now — and you can also support Ukraine directly through UNITED24. Because a personal best feels better when the run does some good, too.

Questions, answered

FAQ — 09

I work on UX/UI design, websites, landing pages, digital interfaces, brand identity, visual communication, and service-related design problems. I’m especially interested in projects where design has to connect user needs, business goals, and a clear visual system.

Yes. I can help with the structure, user flow, wireframes, visual design, responsive layouts, interactive prototype, and handoff for development. If needed, I can also help prepare the content structure and visual direction before the design stage.

I can work with both. My background includes brand systems, visual identity, logo, marketing design, and customer experience. This helps me keep interfaces visually consistent and connected to the brand, rather than treating each screen as a separate design piece.

Yes. I can review the current structure, user journey, visual hierarchy, navigation, content, and interface consistency. After that, I can suggest practical improvements or redesign the key screens and flows.

Depending on the project, deliverables may include user flows, wireframes, responsive interface designs, interactive prototypes, UI components, visual identity elements, presentation materials, and design documentation for developers.

Yes. I can take a website from idea and structure to design, front-end implementation, and launch. The exact approach depends on the project. For some sites I handle the design and build myself; if it needs advanced development, custom integrations, or specific technical expertise, I collaborate with specialised developers and keep the design direction consistent.

Share the idea, goals, and current stage — and I’ll suggest the most suitable way to move forward.

Yes. I’m based in Dublin, Ireland, and I can work remotely with clients and teams in different locations. Communication can be organised through email, video calls, shared documents, and project-management tools.

The easiest way is to send a short message through the Let’s Talk form — tell me what you’re working on and what stage it’s at. I’ll then ask you to fill in a short brief, and from there suggest the best next step: a short call, an estimate, or a clear plan.

Yes. I’m open to product companies, agencies, and in-house teams. I’m based in Dublin and can work remotely, hybrid, or on-site depending on the position.

NEXT STEP

Let’s make
something balanced.