VLAD
FILON

The hard part was never the training. It’s fitting it around everything else.

Marathon blocks and open-water seasons have always run alongside full-time work — never instead of it. Doing both for years built five habits I now rely on at the desk far more than on the track.

IN SPORTA 16-week block is written before the first run: peak weeks, recovery weeks, the taper.

AT WORKA project gets the same treatment — milestones first, then the work; scope and deadlines decided before pixels.

IN SPORTTwo worlds don’t fit in one day. Every week something is cut — on purpose, not by accident.

AT WORKThe same knife in design: the one flow that moves the metric ships first; the nice-to-haves wait their turn.

IN SPORTRace day rarely matches the plan — heat, wind, a bad night. You adjust pace, not the goal.

AT WORKA brief changes mid-sprint, data contradicts the hypothesis — the direction stays, the route is redrawn without drama.

IN SPORTNobody finishes a marathon alone: a coach, a training group, a partner at the fence at km 35.

AT WORKI ask developers early, show work before it’s pretty, and give the same kind of support back — reviews, not verdicts.

IN SPORTA 6 a.m. swim, a lunchtime run, a rest day moved — the routine bends so the season doesn’t break.

AT WORKTime zones, changing teams, tools that come and go — I move between them without needing the perfect setup to start.

I work on UX/UI design, websites, landing pages, digital interfaces, brand identity, visual communication, and service-related design problems. I’m especially interested in projects where design has to connect user needs, business goals, and a clear visual system.

Yes. I can help with the structure, user flow, wireframes, visual design, responsive layouts, interactive prototype, and handoff for development. If needed, I can also help prepare the content structure and visual direction before the design stage.

I can work with both. My background includes brand systems, visual identity, logo, marketing design, and customer experience. This helps me keep interfaces visually consistent and connected to the brand, rather than treating each screen as a separate design piece.

Yes. I can review the current structure, user journey, visual hierarchy, navigation, content, and interface consistency. After that, I can suggest practical improvements or redesign the key screens and flows.

Depending on the project, deliverables may include user flows, wireframes, responsive interface designs, interactive prototypes, UI components, visual identity elements, presentation materials, and design documentation for developers.

Yes. I can take a website from idea and structure to design, front-end implementation, and launch. The exact approach depends on the project. For some sites I handle the design and build myself; if it needs advanced development, custom integrations, or specific technical expertise, I collaborate with specialised developers and keep the design direction consistent.

Share the idea, goals, and current stage — and I’ll suggest the most suitable way to move forward.

Yes. I’m based in Dublin, Ireland, and I can work remotely with clients and teams in different locations. Communication can be organised through email, video calls, shared documents, and project-management tools.

Pricing depends on the scope, complexity, and timeline of the project. For reference, a UX/UI audit starts from €250. For larger projects, I first discuss your goals and requirements, then provide a clear estimate before any work begins.

The easiest way is to send a short message through the Let’s Talk form — tell me what you’re working on and what stage it’s at. I’ll then ask you to fill in a short brief, and from there suggest the best next step: a short call, an estimate, or a clear plan.

Yes. I’m open to product companies, agencies, and in-house teams. I’m based in Dublin and can work remotely, hybrid, or on-site depending on the position.

“We worked with Vladyslav on several MedTech projects. I especially appreciated his work at the product development stage: he takes the time to understand the problem, asks the right questions, helps structure requirements and set priorities, and turns an initial idea into a clear product with logical user flows.

He goes beyond designing individual screens and looks at the product as a whole — user needs, business goals and the specifics of the healthcare industry. I’m happy to continue working with him.”

“Vlad didn’t just audit the website — he gave us a clear plan for what to do next. He identified specific problems in product selection, checkout, mobile experience and repeat purchases, and explained how each one affects both the customer and the business.

He didn’t suggest redesigning everything for the sake of it: he kept what already works and broke the improvements into clear priorities, stages and timelines. After the audit it was much easier to understand where we should invest first — and why.”

“Vladyslav helped me with UX/UI design while working on my website. He demonstrated great attention to detail, strong design sense and deep expertise in his field. I highly recommend him as a reliable and creative professional.”

“He immediately understood the concept and turned it into a digital experience that reflected the project’s structure, rhythm and emotion with precision. Vladyslav combines aesthetic refinement with analytical thinking — his sense of composition and proportion feels very architectural.

Working with him was seamless: clear communication, thoughtful questions, genuine attention to detail.”

“He supported us with several important parts of our brand and digital presence — the website, its mobile version and a logobook for our identity system. From the start it was clear that he approaches design as more than visuals: for him it is a way to express meaning, values and character.”