perfect
English
A conversion-focused landing page for an online English school — a clean UI kit, three course tiers, teacher profiles and an application form, tuned to turn visitors into students.
Make learning English feel inviting.
The task was to redesign the landing page for English courses — intuitive, engaging and visually appealing, so it not only captures attention but motivates people to apply. Every element, from colour to typography, was chosen to boost readability and motivation.
An interface that’s easy to scan and act on — no friction between interest and the application form.
Friendly visuals, a warm palette and real faces that make an online school feel human.
Clear value, honest pricing and social proof that nudge the visitor toward “Leave an application”.
A small, sharp system.
One wordmark, six colours, two button states and a rounded, friendly typeface — enough to build every screen consistently.
Navy carries structure and trust, red marks the single most important word or action, light blue and grey keep large areas calm.
The interface, top to bottom.
The hero leads with a promise and a single action; below it, four reasons to choose the school, each one a tidy card.
Three ways to learn.
Econome, Standard and Individual — priced plainly at $35, $60 and $99, with the recommended plan pulled forward in solid blue.
Learn from the best.
Real teachers with real specialisms, then students in their own words — the trust layer that makes a stranger comfortable enough to apply.
One clear next step.
Every section points to the same place: a short application form with a “choose your teacher” touch, anchored by a 10,000-lessons milestone.
